BERKMAN, a national public relations, marketing and branding firm, is the recipient of this year’s prestigious Silver Anvil Award, sponsored by the Public Relations Society of America (PRSA). The Silver Anvil, which recognizes outstanding achievement in strategic public relations planning and implementation, was presented during the Silver Anvil Awards Evening held June 8 in New York City. “The PRSA Silver Anvil Awards are the highest watermark of success for any public relations practitioner,” said David M. Imre, APR, 2006 PRSA Silver Anvil chair. “We congratulate BERKMAN for its public relations program on behalf of Jabra North America that incorporated measurable and sound research, planning, execution and evaluation. This program contributes to the best practices of our industry.”

BERKMAN received the 2006 PRSA Silver Anvil Award for excellence in its 2005 Media Relations campaign on behalf of Jabra North America in the Marketing Consumer Products Technology category.

“Winning a national PRSA Silver Anvil Award is truly one of the premier highlights of my career,” said Jack M. Berkman, president and CEO of BERKMAN. “This is a validation for our exceptional team and the extraordinary creativity, strategic vision and tireless effort they all invested in the 2005 campaign for Jabra and its highly recognized brand of innovative hands-free communication products which generated these stellar media results.”

Concentrating on North America media and consumers, the 2005 campaign executed for Jabra resulted in exponentially increased sales and over 1,100 media placements totaling more than 1.3 billion gross impressions.

"We are ecstatic to see Berkman recognized by their peers for this prestigious award. Their dedication, leadership and innovative approach on behalf of our brand has been integral to Jabra’s success. It is an honor and a privilege to work with such a dedicated, committed and professional team as Berkman,” said Heidi Adams, Director of Consumer Channel Marketing for Jabra North America.

“Jabra garnered more media coverage in 2005 than ever in the brand’s history, and reported its fastest as well as most profitable year of growth,” added Adams.

The BERKMAN/Jabra team is led by BERKMAN Vice President Jamey Long, with the account team managed by Account Supervisor Erik Fairleigh.

The Silver Anvil Awards has grown in scope and stature since its inception in 1946. The Silver Anvils are awarded to programs in 54 categories. In the 60 years since the inception of the program, more than 1,000 organizations have received Silver Anvils for excellence in strategic public relations planning and implementation.


About BERKMAN

BERKMAN, a public relations, marketing and branding company, provides full-service capabilities to a variety of clients in the consumer electronic and technology sectors; professional services; hotel and leisure-hospitality; food services industries and real estate.

About the Public Relations Society of America The Public Relations Society of America (www.prsa.org), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 29,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 272 Chapters at colleges and universities throughout the United States.

About Jabra

Jabra is a world leading brand of innovative mobile audio products. Its extensive portfolio includes wireless Bluetooth headsets, corded headsets and mobile music accessories such as stereo headsets and headphones for mobile phones and other devices. Jabra products are sold in more than 60 countries and are available at major retailers worldwide. Jabra is a brand of GN Mobile, a division of GN Store Nord headquartered in Copenhagen, Denmark. GN Mobile includes both the Jabra brand of products and GN’s original equipment manufacturing (OEM) business. www.jabra.com.