In 1973, he joined American Housing Guild in San Diego
as national director of public relations, rising to
director of sales and marketing. He then became vice-president/director
of marketing for Rancho La Costa Properties, a position
he held until founding his public relations firm, Berkman
Associates, in June 1976. In 1979, the firm became Berkman
& Daniels, one of San Diego's largest PR agencies
before joining forces in October 1991 with Nuffer, Smith,
Tucker, Inc.
In October 1993, he established Berkman Marketing Group,
now BERKMAN, which since 1997 has earned over three
dozen Bernays Awards for Public Relations excellence
from the San Diego Chapter of the Public Relations Society
of America. In 2006, BERKMAN won the prestigious
Public Relations Society of America Silver Anvil Award
for its representation of the Jabra media relations
campaign.
Mr. Berkman is a 1986 alumnus of LEAD San Diego. He
has served as President of the San Diego Press Club,
and was named ”PR Professional of the Year”
in 1987 by the Public Relations Club of San Diego. He
has been the director of the Greater San Diego Chamber
of Commerce, San Diego Symphony, Ruben H. Fleet Space
Theater and Science Center, and San Diego Repertory
Theater.
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